POLAROID after WALTERS after MĀORI

From the series 'Multiples and Copies', 2022. 

Polaroid photograph mounted in a wood and glass frame.

With digital art images being openly accessible to view online via NFT marketplaces today, one of the common criticisms that art collectors and investors make about digital art is the issue of rarity and value. This series of polaroid photographs responds to these criticisms, noting that the use of copies and multiples has a long and celebrated history in contemporary art.  

With this artwork we see an old advertising logo for the Polaroid Camera is photographed on a Polaroid Camera, creating a comment on the use of copies and multiples in contemporary art. There is a tongue in cheek visual resonance in the image to the painted imagery of Gordon Walters' Māori inspired bulb and stem artwork. 

Polaroid photography is used in this series as an analogue media that produces unique one-off works of art. The person who purchases these works of art will be the owner of a unique one of a kind polaroid photographic artwork. This medium has however, in recent years, been reinvented as a digital media, with polaroid images now being more commonly created via a smart phone or computer and later developed on polaroid film through a digital exposure process.

All of the images seen in this series have been created from digital artworks that are being sold as NFTs. The NFTs will be provided free of charge to the owner of the polaroid photographic works when they are sold.